Director of Communications

Andis Petrou

BA, MSIMC
Director of Communications

Academic & Professional Qualifications

Andis holds a Bachelor of Arts degree in Journalism from the University of Arizona, USA, and a Master of Science in Integrated Marketing Communications (MSIMC) with Honors from Roosevelt University in Chicago, USA.

He was a member of the American Marketing Association (AMA) and is currently a member of the Cyprus Institute of Marketing (MCIM).

Background

Andis is a seasoned business communications professional with over 25 years of experience in written, verbal and electronic communications in Cyprus and the United States.

He has over 15 years of local and international experience in the tax, trust and corporate services industry and has worked for leading fiduciary services providers in senior management positions.

He also has more than a decade of experience as a news/financial reporter and feature writer in various newspapers in Cyprus and the United States.

Andis is well versed in the formulation, management and coordination of business, corporate and marketing communications efforts in Cyprus and four continents around the globe. He has successfully executed business and marketing communications strategies for local and international companies from the financial, investment, high technology, retail and insurance sectors. He has attended and/or coordinated numerous trade shows, conferences, seminars and other industry events in Cyprus and around the world.

Responsibilities

Andis is currently responsible for the formulation, management and coordination of the company’s corporate, marketing and business development communications efforts in Cyprus and abroad, with heavy emphasis on the utilization of the marketing mix and specifically advertising, public relations, seminars, trade shows & events, on-line & electronic marketing, social marketing and client relationship marketing.

He is responsible for recommending and spearheading marketing policies and strategic communications plans and for developing, implementing and overseeing employee communication activities. He also serves as the company’s Complaint/Crisis Management Officer.

Andis is a Corporate ID watchdog, a brand strategist and a cultural marketing expert.